Electronic Press Kit – Seven's End

Seven’s End – Artist Profile & Development Summary (Label-Facing)

Seven’s End is a high-impact rock band rooted in Winnipeg, Manitoba, formed in early 2024. Originally a trio featuring Jacques Cure (vocals/guitar), Troy Marshall (drums), and Jaye Frankfurt (bass), the addition of lead guitarist Scott Kroeker shortly after formation catalyzed the emergence of the band’s definitive sound — a blend of raw energy, melody, and lyrical conviction.

In less than a year, Seven’s End has developed rapidly from an emerging act into a self-driven creative force with clear momentum. The band’s debut single, “Out Of My Mind” (Oct 15, 2024), was released with a self-produced music video involving over 40 hours of in-house editing and production, showcasing not only the band’s musical abilities but their DIY ethic and creative discipline.

Their second single, “End of the Line” (Dec 16, 2024), was accompanied by a lyric video and served as a transitional release, marking the start of new material developed in full as a four-piece.

To fund future projects, the band independently launched their first merch line, selling over 250 branded T-shirts, which helped finance their next release and positioned them as a market-savvy act capable of converting fans into supporters.

In April 2025, Seven’s End dropped their breakout single, “Virtuous Innuendo”, a high-energy anthem defined by its arena-ready hooks and crowd-driven intensity. This track is widely recognized as the band’s sonic identity. The accompanying music video, professionally shot by Trav Media and Kris Pollard, was filmed on location in a small town hockey rink during sub-zero temperatures — a bold creative choice that not only reinforced their visual brand but expanded their reach. The video amassed 131,337 views on Facebook, tripled their follower base, and caught the attention of local media.

As a result, Power 97 (FM) featured the song on air, leading to a live interview segment, and CJOB (AM) followed suit with additional coverage, marking their first foray into terrestrial radio. The band leveraged this momentum by enhancing their media presence through professional photoshoots, high-quality short-form video content, and a refreshed merchandise line to support their live debut.

In early 2025, Seven’s End announced and headlined their first official show, selling approximately 450 tickets — a strong launch that solidified their fanbase and confirmed their ability to convert digital presence into real-world turnout.

Currently, Seven’s End is preparing for their debut EP release show on November 7th, 2025 at Winnipeg’s Park Theatre — a key milestone as they aim to scale into larger markets.

Latest Music Video

Check out our latest single Virtuous Innuendo:

Upcoming Shows

Nov 7, 2025 EP Release – Park Theatre, Winnipeg
with Aerocar Model 4 & SeventhString

Contact

For bookings, press, or general inquiries: